A proper collaboration with Michelin Star Chef Tom Kerridge and The Butcher's Tap & Grill.
This white t-shirt brings together our iconic Diamond logo with the character of the Butcher’s Tap, a place built on great steak, cold beer, and a laid-back, no-frills atmosphere rooted in traditional butcher shop culture.
The standout graphic is a custom steak character, created to mark the launch of the Tap’s new Steak Club. It’s finished with boxing gloves and a subtle nod to “Rule 1 – don’t talk about steak club”, giving it that raw, underground feel without overcomplicating it.
The design keeps a vintage edge throughout, taking cues from old butcher signage and worn-in graphics, while still sitting clean on a crisp white base. Paired with the Diamond, it ties both worlds together without losing what makes each one strong.
Made from heavyweight cotton, it’s built for everyday wear, whether you’re in the garage, at the pub, or out for a proper meal.
A simple, solid piece that celebrates good food, good beer, and doing things right.
